When you are on a career path and you get a promotion, you advance your career.
When a child finished one grade in school, they are promoted to another grade.
When someone tells someone to call you, they are promoting you.
Our life is all about moving up through promotion.
In business, you need to promote too to move your profit ahead, to get sales, to succeed.
Promotion is about talking about how YOUR business can help others. How you help other people or businesses achieve their goals and objectives.
And when you do you move forward too.
Advertising is a form of promotion.
Brochures, business cards and flyers are a form of promotion
Your website, social media pages, blog and articles a form of promotion.
Your book or ebook, your report or white paper are a form of promotion.
A Press release is a form of promotion. A video is a form of promotion. A webinar is a form of promotion.
BUT….to truly move forward, you need to ask for what you want. The new job, the sale, the relationship, the business.
Promoting Passionate Purposeful Performers means helping and supporting people and organizations. It means aligning all staff with their passion and purpose to with the business’ purpose to create performance that wows buyers.
Here are two ways you can promote your business in this blog as well as learn more about you.
- Post a comment about your business’ purpose and include a link to your blog or website.
- take the Behavioral Analysis Tool assessment and tweet your results
Thank you for promoting. May you enjoy success through promotion.
Simplifier, Presenter, Mentor
The tools that were available and affordable to create websites basically limited what the business owner could do. So they asked their graphic and creative people to work on a marketing piece that they could put on line with their contact details and maybe some additional information.
But the on line world has changed.
Lets look at the challenges of creating a web site that is a brochure:
The first challenge is to keep it current, relevant and accurate
Next is that brochures tend to either leave out information or are too wordy. Part of what makes a good brochure is placement of pictures and white space. And while web pages need white space, it is not always easy to be creative with a web page the way one can be on paper, especially if you are using tools like WordPress or Joomla. They are not easy to add flairs and creativity. It is possible but challenging. You will need both a graphic person and a coder more than likely to get the special effect of brochures.
And finally, if you website is a brochure, how will you reach different target clients. A brochure is often tailored to specific target markets. A good web site will allow visitors to drop in from different markets to different pages and pick up the relevant information for them to make decisions with.
Your web site is more than a brochure and you need to keep that in mind when you think about your web site.
To start getting it right for your business, think of 5 things you think are most effective about your biggest competitors website.
How could you implement those elements in your web site? What content will you use? What graphics and what other ways will you make your website more user friendly.
Simplifier, Presenter, Mentor
Any printers who read this blog – no apology offered here.
New businesses need to plan to spend their money carefully.
A new business needs a GOOD color LASER printer and QUALITY paper. They are essential business tools.
When will you get printed letterhead and brochures? In today’s world, I believe printed materials (aside from your business card) are needed in the following circumstances
- A snail mail (posted) material run larger than 500 people
- A trade show needs quality printed brochures and materials
- Your are a speaker or presenter to a crowd larger than 100 people