Everyday someone, somewhere has an idea. An idea for a new way to deal with hair, gardens, food, a new design for clothing, furniture or software application.
But 99.9% of those ideas will never see the light of day.
And 99.8% of those ideas will be thought of by several people at around the same time.
Because ideas to become dollars takes WORK.
- Willingness to invest – time, energy and money to take the idea to dollars
- Objectives – a strategy, goals, a clear purpose and vision so that the investment has a chance of paying off
- Rationale – people either have the want or the desire and the willingness and the wherewithal to buy the results of your idea.
- Knowhow – you know how to plan, develop the idea, find the resources to take your idea to market, promote your product and convince people to part with their money for your finished product or service.
So what is your idea worth?
As an idea it is worth NOTHING!
Nothing because it lacks substance. It lacks buyers. It lacks solidity.It lacks promotion.
It is vaporware.
Will you take the journey?
Need help? Remember to ask?
To your success
No one cares about your business except you but if you fail to do your duty to care about your prospects, clients and customers, you will lose your business.
Have you seen the latest James Bond movie, Skyfall? The movie pits duty and loyalty against technology and greed to show the audience that there still is a place for old fashioned values and service.
What is Service?
Listening to an audio tape in Teaching Sells this morning, Sonia Simone reminded me that unless our business helps people achieve what they want and makes a difference for them, our prospects are unlikely to buy from us. Our clients and prospects do not care about us. So service is about taking care of the needs and wants of others and making a difference for them.
- Service is not servitude.
- Service is not enslavement.
- Service is genuinely offering another person the fulfillment of their desire within the scope of your offering.
Business is about exchange of service. You get something and you give something.
I meet Your need or want but you meet mine too. The exchange keeps the whole thing working. Without the exchange NOTHING works.
What is the duty of a business?
James Bond never does things in a conventional manner. He is never obedient. He never does what is expected but he understands that his duty as an 007 is to protect the realm and so he does whatever he believes is right to eliminate the bad guys, He does his best every time. He never regrets. And he keeps his word. He never assumes only calculates the odds and looks at the patterns and trends. And he never takes anything personally. And that means he rarely if ever doubts himself and his ability to serve Queen and country.
James also knows that the people giving the orders are not always right. He knows that he often has different information than his bosses and he weighs up the information given with his experience and strives to achieve the objective. He responds to the situation.
In business, you need to respond to the situation.
The recipe for business success involves a pinch of responsiveness, a smidgen of anticipation and a healthy dose of preparedness and flexibility. Mix together with keeping your word, doing your best, assuming nothing and taking nothing personally and remember that regret is unprofessional (according to M) and even when things fail to go according to your plan, you will sleep well and enjoy life.
What next for your business?
2013 is days away. But your future starts today.
- Your future is about doing duty and serving clients, making a difference in their lives.
- Your business will survive because you meet the needs of your clients and make a difference to them.
- Your business will thrive and prosper because you offer something that makes a difference to your clients lives.
- Your future is about doing your best, being impeccable with your word and continually learning, adapting and moving forward.
Everyone talks about trust. Many people tell you to trust them because they are experienced or they hold the qualifications or they have the expertise. But who do you trust?
There are many trust sites-places that say this person or this deal is protected by some form of security.
But should we trust the trust sites?
Do you trust other people’s recommendations? Maybe recommendations help you make decisions but do you really trust them?
Or are you looking for the “red’s under the bed” as we used to say years ago.
Many people, because of their experience, trust no one. They see everyone out to rip them off. Everyone is out to destroy them or hurt them. And because that is what they think, they are absolutely right.
Would you allow a reference to stand that said you were incompetent? Maybe if the recommendation then said you fixed the job.
But we want others to see us in the best light. We only want to tell the world that we did good, not that sometimes we messed up and because of that we made mistakes. And when we made a mistake how did we handle it – blame, fix, refund or what exactly?
If you show me a perfect person, I will show you either God or someone who does NOTHING.
And someone who does nothing, why would we trust?
So who do you trust?
Politicians? Sales people? Your minister, preacher, teacher, doctor?
Your family? Your friends?
Everyone who you think is smarter than you? Everyone who you think knows more than you do? Everyone who you like?
Trust is subjective. Trust depends on many variables.
Many years ago, I learned the concept of small agreements. Trusting people who did the little things – arrived on time, kept their word, delivered on their commitments, put the toilet seat down, the cap on the toothpaste. People who intentionally acted in ways that did not stress me or annoy me. People who thought of me too when they acted.
Trust me. I always…
Well always is seldom possible. Always depends on too many external factors.
So in God we trust:
- - even when Sandi floods the basement,
- Katrina washes away the levies and wipes out our house,
- the earth quakes in Christchurch and liquifaction swamps the streets and your home,
- the ash of the volcano in Iceland grounds the planes for six days and you are unable to get home or away
- the tsunami in Japan, wipes out your cottage in Hawaii
- and so on…
Trust that this is the only moment you have. Trust that if you listen in your heart and gut you know the truth about the situation. And trust that this too shall pass so all you can ever do is your best. You can only keep your word and be the best you and be.
And then trust that this too shall pass.
In the comment, share what you trust? How do you trust others? And why should anyone trust you?
To your future