Idol shows, Talent shows, Survivor, Big Brother, Project Runway and hundreds of other reality shows create FANS! Fans for the contestants, fans for the judges and fans for the host.
Who was Ryan Seacrest 10 years ago?
An important thing that one must do when building a business is to build a fan base. A group of people who love you and just go out and buy your product, promote your service and build fan bases and followings because they think you are fabulous.
And blog contests, like the ones from Blog Engage, are a great way for you to build that fan base.
Skeptical? Think about these common stories you read daily in the your newsfeeds both online and off.
The female tweenies love Justin Bieber or One Direction. They like them on Facebook, follow them on Twitter and buy their music releases, their promotional goods, their concert tickets and generally talk, talk and talk about them to their friends.
The tweenie boys are a little more reserved but they have their favorite singers and actors or movies too. How else did Transformers, Hungry Games and even Harry Potter grow to be so successful?
As adults we still have those we follow. In the entertainment world there are fans of Michael Jackson, Michael Buble, Antonia Banderas, Pavaroti, Andrew Lloyd Weber, Cats……… and so on.
Sports fans are fanatic about following their teams and players. They buy clothing, gadgets, widgets, books and attend events where their teams or heroes are featured, playing or just might drop by.
In business we have products from Apple, Microsoft, CokeCola, Pepsi, Sony, Guicci, Tag Hauer and Nike that we can be fans of.
People love or hate one of the competitors and only buy their favorite. Often they will go out of their way to slam the opposition product both on line and in person.
Advertisers and sponsors look to their fan bases to support their causes and interests. They link with and support the causes because they believe in them but also because they know that it helps them build a fan base.
Sponsors of this blog contest I am entering include :
Dragon Blogger Technology Blog, Jamie Northrup Web Consultant, Free Twitter Chat Custom Branding, Think Security, Greenhouse Accessories, Best Gardening Gifts, Our Crazy Deals, Commercial Greenhouse Kits, HCG Diet, SEO Company, E-Cigarette Products, Orchidflowerhq.com, US Gardening Directory and Home and Garden Web Directory.
Why are they sponsoring a blog contest?
To BUILD THEIR FAN BASE
A company like Dragon Blogger Technology Blog is looking to build up his fan base by reviewing technology and entertainment products. The more fans and visitors he gets to his site, the more products he can sell from his recommendations. And since his business depends on people trusting his recommendations, this is a wonderful way to provide service to his readers. It takes effort to review products and services intelligently and takes a great deal of passion in your topic to continue to give trusted information.
Another sponsor looking to build fans is Mini Greenhouses Kits. They want you to become a fan of their kits and talk about how you love their kits and use them. They have products to sell directly and need the fans to sell to and to refer and tell others about their great products and service.
And then there are 3 other garden and plant related sponsors (maybe even the same company) getting fans with different but related needs.
Products like Ecig Puff which promotes both a product and a social cause at the same time are keen to build an alternative for smokers. From a business point of view though, they are a product bought once and rarely bought again. After all once you quit smoking hopefully you will stop forever. So Ecig Puff needs raving fans to get new sales.
And HCG Diet Drops sponsors a blog contest like this because weight loss is one of the highest volume sales product range online today. Everyone knows someone who needs to lose some weight and in the plethora of weight loss options available, you need to make yourself seen and sponsorship is a great way to up your visibility.
Then you have the online experts like Jamie Northrup, Web Consultant, Social Media Optimization, and Think Security who are all helping you build that fan base safely and effectively and hopefully efficiently. And the better they are at their jobs, the better your business can be. But they need fans to make their business grow and sponsoring a competition on a site like Blog Engage helps them to help YOUR business.
And the Social Web Cafe is all about building that traffic through fans.
And then there is Guest BlogIt and it needs fans to help your business get fans. As a membership site, it is aimed at helping build the fan base in a different way. Membership sites and fan building is a discussion I will leave for another day.
Fans bases are the past, present and future of business.
Movies depend on fans. Stars depend on fans. Authors depend on fans. And all successful businesses have FANS.
Wave your fan. Like the businesses you believe in on Facebook. Follow them on Twitter. Engage with them in other forums like LinkedIn and Pinterest.
One more lesson – the other day, Entertainment Tonight commented on the Twitter followers of Taylor Swift, and how she understood the importance of engaging with her fans. Talking to her fans is one of her most important activities.
Remember how Princess Diana had the ability to engage with the people and build a fan base. Her son, Prince William and his bride, Catherine, Duchess of Cambridge are changing the global opinion of the British Royalty by their contact with their fan base.
Build your fan base. Write for competitions, Guest blog.
And remember, until people know you, even a little, they are unable to love you. Until you have a fan, you will be unable to build the relationships that lead to many transactions and growing your business.
And if you lack a fan base, contests and other sources are a great way to find someone who does have fans.
People became fans of Britain’s Got Talent and because they were watching the show, they heard Susan Boyle. She became a star and built her fan base because people followed Britain’s Got Talent first.
Will you get your blog into a contest soon? Note – you can miss getting into the contest because you find the rules too complicated but the message here is effective anyway.
Let me know what may be holding you back?
What are you doing today to get more fans?
Passionate, Purposeful Performer