You need to disturb in order to get the attention to get the business.
Believe me? Just watch a child throw a temper tantrum in a supermarket.
Most business people dislike the thought of disturbing. If you believe, as most people do, that disturbing will upset people than why would you want to disturb anyone?
People might dislike you if you disturb them. And this is the start of a mindset challenge for you.
Remember…unless you disturb your prospects, they will overlook you and never buy your product or service.
Here are some ideas on how to disturb.
You disturb with your headlines.
You disturb by using emotive words. You create fear of loss, fear of missing out (scarcity), fear of being wrong.
You create emotional impact.
There are many tools, copywriters and others who teach creating headlines that disturb or get attention.
Without attention, no one will buy!
Disturb is an emotive word in itself. We often think of disturbing as negative but….
Think about this. You are very busy, right?
You are doing your own thing and not paying attention to what is happening around you. And then something disturbs you on the radio or on your computer or on your television.
The disturb means you suddenly pay attention. And when you pay attention, you note what was said or written. The challenge with radio and television is that by the time you realize that you have been disturbed, the content is at a different place and your brain goes what was that? But the next time you hear the message again, you catch a little more information. And the next time….until you get it all.
And when written, you might read it now or you might file it to read later depending on your time. Either way, your routine and activities were disturbed and your intention is to pay attention.
What did you do with this blog? Read it now or read it later or did I fail to disturb you enough that you never got to this point?
What emotive words disturb you? Share what emotive words you use to promote your product or service in the comments below – (this is an opportunity to disturb and promote your business).
Passionate, Purposeful Performer