tantrum #500 (Photo credit: demandaj)
You need to disturb in order to get the attention to get the business.
Believe me? Just watch a child throw a temper tantrum in a supermarket.
Most business people dislike the thought of disturbing. If you believe, as most people do, that disturbing will upset people than why would you want to disturb anyone?
People might dislike you if you disturb them. And this is the start of a mindset challenge for you.
Remember…unless you disturb your prospects, they will overlook you and never buy your product or service.
Here are some ideas on how to disturb.
You disturb with your headlines.
You disturb by using emotive words. You create fear of loss, fear of missing out (scarcity), fear of being wrong.
You create emotional impact.
There are many tools, copywriters and others who teach creating headlines that disturb or get attention.
Without attention, no one will buy!
Disturb is an emotive word in itself. We often think of disturbing as negative but….
Think about this. You are very busy, right?
You are doing your own thing and not paying attention to what is happening around you. And then something disturbs you on the radio or on your computer or on your television.
The disturb means you suddenly pay attention. And when you pay attention, you note what was said or written. The challenge with radio and television is that by the time you realize that you have been disturbed, the content is at a different place and your brain goes what was that? But the next time you hear the message again, you catch a little more information. And the next time….until you get it all.
And when written, you might read it now or you might file it to read later depending on your time. Either way, your routine and activities were disturbed and your intention is to pay attention.
What did you do with this blog? Read it now or read it later or did I fail to disturb you enough that you never got to this point?
What emotive words disturb you? Share what emotive words you use to promote your product or service in the comments below – (this is an opportunity to disturb and promote your business).
Roberta
Passionate, Purposeful Performer
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Guest Blogging with Jon Morrow
I think i need this kind of disturbance. As I see on some professionals, They must at least have to chill for a while or even to be distracted to pursue more and more.
Mika Castro recently posted..Glock Sights
Hi Mika. Thanks for dropping by and commenting. Distraction is why disturb is necessary
Twitter: Adjuvancy
April 3, 2012
I think you REALLY need to disturb them, Roberta. You need to make them recognize that their status quo is not acceptable- what you offer will take them to the next level, make them more money, save them time and or money. And, then, their inner disturbance will lead them to your daughter.
That’s really the secret of.. “If you build it, they will come…”
Roy A. Ackerman, Ph.D., E.A. recently posted..Removing Our Chametz
Save time, make money and save money are the three big things Roy but the challenge that seems to be growing – if everyone starts promising the same thing, and failing to deliver, how will be be able to disturb and be trusted. I think the disturb in the world today is much more challenging to achieve.