There is a great challenge in every business – its called being unfocused or too broad. When your message is too broad, people fail to understand
what you can do.
Over the last week, people have been telling me to narrow my focus. To just deal in one small area. Now one thing that happens as we age is that we have all this knowledge and experience and it is hard to narrow our focus. We can be a generalist rather than a specialist and narrowing our focus to help others understand us is difficult.
And then women learn to keep an ear on the children, an eye on the pets and our mind on our business. How can we focus or should the question be which do we focus on? Our ability to focus on more than one thing at a time seems hard wired into most mothers.
So here are 3 Tips to Narrow your focus:
- Turn of EVERYTHING else for 5 minutes at a time. This means small short bursts of focus rather than long intense focus. In those 5 or ten minutes concentrate intently on the one thing you want to get done. Think of nothing else. This tip deals with getting something done, meditation, communication or even play. When you focus for a short period of time, it is possible to lock out the world and just know one thing. Your challenge comes when we try to do it for too long. And when you are concentrating, you will find that the 5 minutes extends easily to complete the task.
- Before you begin to concentrate, take time to breathe 5 times slowly. Inhale for 5, hold for 5 and exhale for 5. While you do this just listen to the breath. And once you breathe out that last breath, start focusing on what it is that needs to be done.
- Dissect the task down to small achievable bites. When we sit to eat a meal, we eat it one bite at a time. When we write, we write one word at a time. When we sing or play music, it is one note after the other. The challenge comes when we try to sing or eat or write everything at once. We choke and so do those watching us. So just a little. Just a morsel. And when offering something to others, remember that they too can only move one bite at a time.
Narrowing your focus is definitely a challenge. It takes practice, research and control. But when you narrow your focus, even if only for 5 minutes, you are able to achieve so much more than when you try to do it all. Its about finding the key piece of a puzzle and building from there.
Try it. While you can enjoy the whole field, look at the single blade of grass or the single clover. When you narrow your focus, you declutter your mind and reduce your stress and achieve so much more.
Where is your focus today? Can you narrow it and achieve even more today?
Passionately helping you grow your business