Promotion Beats Expertise

Being an expert or even knowledgeable about a topic is a great thing to be but without Promotion, no one will ever know about your expertise.

If the Beetles had visited the Dalai Lama. and said nothing, would most of us ever have heard of the Dalai Lama?

Would JF Kennedy have been elected president of the United States if he ignored television?

Without Social Media, would Obama be the American president?

 While building your credibility in the market is important, if people have never heard of you or only a few clients know you, you will fade into oblivion.

You can be the best person in the world for solving problems but if no one knows you or you are unheard of by the people who make the decisions, then you will be unable to contribute to your full potential.

Promotion is more than advertising. Promotion includes networking, publishing articles, blogs, tweets and other erudite contributions to the world. It includes doing presentations that wow audiences. It includes having people tell your story to others.

In planning to grow a business, plan activities to promote you and your business. Without promotion, connection and visibility, your expertise will only contribute to a small number of people and worse, people with less expertise who promote better than you will get the kudos and the work.

Promotion is a real challenge for many people so where possible get yourself some help. Find people who sing your praises. Many people never succeed as they should simply because they are unheard of. They missed promotional opportunities.

Serious about business – PROMOTE.

What is your experience in promoting your business? What were your challenges?

Roberta

Simplifier, Presenter, Mentor