Stop when you no longer can….

Stop doing business when you can no longer afford to make mistakes.

Stop being in business when you can no longer meet your buyer‘s needs.

Stop the insanity

Stop trying to get everyone to agree with you because difference helps you find new opportunities

Stop saying the same thing if by doing so, you are failing to get your message across.

Stop spending money on the next bright shiny object and use the tools you already have.

Insanity is doing the same thing over and over again and expecting a different result, so stop doing what you are doing if you want a different result. Oh and if you do something different then expect a different result. That is idiocity.

Think of some examples. What happened to Barnes and Noble? What happened at Enron? What happened to Leyman Brothers?

As business people we can get it wrong. As business people we can only ever do our best to meet our clients needs. 

So stop trying to rip your clients off.

Stop trying to fool your potential buyers. Your buyers may be fooled once. You can even fool them twice but eventually they will either run out of money to buy or they will wise up and realise that you are taking advantage of them and offering no value.

If you doubt that, just look at the backlash now to the cigarette companies, the soft drink manufacturers and the fast food outlets. 

People learn. Are people really looking for the new or do they keep trying something new because nothing works as promised?

So stop.

Stop following when you no longer can suffer being lied to by politicians, by professionals, by the powers that be.

Stop accepting second best.

Stop listening to others when your heart and soul says that what you are hearing, seeing or being advised makes no sense.

You need to be in control and take responsibility for your thoughts and actions.

Today make a commitment to stop doing what is not working and just go do your best and be your best.

Stop looking for  who will buy and look for who you can help.

Stop looking to get things perfect and find someone who needs your imperfection and for whom you can make a difference.

Stop today and remember why you started your business. Return to your why, your vision and then recommit to the delivery of that. 

Enjoy today.

Roberta Budvietas