The other day I listened to Casey Ebehart , the Ideal Networker. His tips on networking are really valuable.
And networking is something that you need to do to grow your business.
One tip he gave yesterday, may make a significant difference to your networking.
The tip – go to connect and find out the needs of others not to find clients and make sales.
His tip was to identify the key people at the events. Your goal is to collect their business card, rather than to give them your card. You want to find out what they need so that you can connect with them after the event.
And the key poeple?
First you need to meet the speaker first. Why, because the speaker is often off in the corner and no one is talking to him or her. As a presenter, I know this is true. People who come up and exchange with me before the event, usually get mentioned in my presentation and that is great publicity for their business.
Next meet the organizer. This person who knows who is who and will help you identify key influential people at the meeting. Remember your goal is to connect rather than sell at an event.
And finally, you want to meet three other people. Casey called them Yappers. These are the people who are talking most. Often these are people who really need to connect and are unafraid of meeting people but are often the ones who have few connections because they are so busy talking that they never listen to others.
You then put these people into your networking plan and follow up. You are still about connecting and helping them network.
This connecting is the secret. When you help people fill their needs, you will fill your needs.
He had more tips but this one is perhaps the one of the most important lesson.
Go over and listen find out more about Casey.
Who you know and who knows you is important to your success so learn how to network.
Have fun learning to network. It will make a difference to your business. And tell everyone below who you need to meet and know and we can look at getting you introduced to them.
Passionate, Purposeful Presenter
Any printers who read this blog – no apology offered here.
New businesses need to plan to spend their money carefully.
A new business needs a GOOD color LASER printer and QUALITY paper. They are essential business tools.
When will you get printed letterhead and brochures? In today’s world, I believe printed materials (aside from your business card) are needed in the following circumstances
- A snail mail (posted) material run larger than 500 people
- A trade show needs quality printed brochures and materials
- Your are a speaker or presenter to a crowd larger than 100 people
- YOUR Name so people can call YOU
- Your Business Name so people know you are serious about doing business
- Your Phone Number(s) – at least your mobile number so people can get in touch especially in an emergency (they are running late for a meeting).
- Your email Address – ideally one associated with the business name and not a free one (hotmail and gmail are not professional but Google can give you a business email address for a small fee)
- Your MAIN Business Webpage – use a different card for different webpages or sales messages.
- On the back of the card – 3 key benefits for your buyer to use your business. This can be in additional to a tagline or mission statement.
- Business logo
Nice to have but Depends on your buyer: