PR means public relations and is thought to cost lots of money and is really hard to get.
Here are 5 tips plus a few more things that media coach Louise Pagonis shared the other night at a National Speakers Association event. Louise was on the platform with Tom O’Neil and Lindsey Dawson who also shared special information including how Tom has had articles published in the Harvard Business Review.
These two comments really stood out for me that night.
- The MEDIA NEEDS YOU
- Journalists are LAZY
- Know the opportunities out there. Listen to the news in your niche and remember that any media, even the smallest has value.
- Approach the media with an angle. If the media is talking about a topic related to what you are interested in or work with, then contact the media with an angle or a new trend that you have observed
- Build a big picture for the media. Tell them a story and give them a picture. Put together a package that teases them without telling the whole story. Give them a reason to be interested in what you are talking about and tell them why their audience might be interested too.
- Find the right person to send your materials too. One of the advantages with PitchRate and Reporter Connection have is that they daily tell you the names of people and what they are looking for today.
- Follow up on your materials. Remember a Yes is a yes and a No is a NO but a no answer means you can try again with a slightly better headline or pitch. And remember the receptionist can be your best friend to get to the right person to hear your story.
Oh and another idea – keep records of where you are published. Nothing helps with the next publication than saying you have been published in….
Content matters but if you hate to write, let a journalist write your story.
If you talk well remember radio stations are picked up all over the place on line.
If something is online then you never know when it might get picked up again. Personally, I have seen publications on our topics come up in searches 10 years after first published.
Have you ever been published in anything other than your own blog? Tell me where in the comments below and give yourself a publicity plug.
Now I have to go find my clipping file. I wish I still had my TV appearance clips!
To your business growth