Turning Ideas into $$$$s takes WORK!
Are you always on the outlook for new ideas to turn your ideas into $$$$s?
Do you look at new promotional media and new ways to to get the word out about your product or service or do you do the same old
media (magazines, newspapers, Television)?
DIGITAL has CHANGED the WORLD
According to an article in Newspaper Death Watch professional marketers are changing their use of media, especially print. Depending on their target audience, they are using the media that is actually relevant to their audiences. That sometimes means digital. That could mean visual in places where their prospects frequent or it could mean finding new fun promotional techniques to help people reach their audience.
The professionals are aware that the world has changed.
(professionals meaning here people who are paid to do the promotion)
Competitions, social media promotions and games or contests allow direct and indirect promotion. They create fun and excitement. One such option is a scavenger hunt like the one currently being run by Firepole Marketing. (Wow do I admire what they are doing)
Now doing a contest or a competition, a scavenger hunt or even a social media campaign takes WORK.
You need to keep priming the pump.
You need to keep the excitement happening.
You need to track what you are delivering.
You need to keep people informed about what is happening
In the good old days of advertising, you designed your ad, placed it in your media and made sure that when people responded to the ad, your suppliers and staff could fulfill the orders. The work came in preparing the ad and making sure you could deliver what was promised in your advertisement.
In the second decade of the 21st century, you need to keep the energy and excitement going.
- You need to respond to the tweets,
- Support the Facebook likes, shares and comments,
- Answer questions and comments on blogs and
- Spend time and energy interacting with people to keep the excitement up.
And that is WORK.
Work that many small business people fail to understand or plan for.
Yes Virtual assistants can help you but only if they have clear, measurable goals.
The other day, Sherryl Perry, in Keep up with the Web wrote a blog on what to measure (Tracking Your Blog Post SEO Meta Tag Data). I asked Sherryl about how she tracks and I am hoping that she will write a blog around her answer to my comment. One thing – even to track takes WORK.
Writing a book takes WORK!
Writing a blog takes WORK!
Creating a product takes WORK!
Delivering a service takes WORK!
Building a relationship takes WORK!
Maintaining a relationship once built takes WORK!
Work is a four letter word but it is one that will help you earn dollars rather than one that gets your mouth washed out with soap (do they still do that?).
If you want to turn your ideas into dollars, you need to plan to work. And finding out what to work at, what to do takes PLANNING and PREPARATION.
Remember if you have the money to pay others to do the work, you are using the money that you worked for to save you time and buy the time and effort of others.
WORK costs – money and time.
What work are you doing today to help your ideas become the dollars you want? Share your work in the comments below. And yes that takes work but it helps get your message to a wider audience.
To your success in making those ideas = $$$$$s
How to use Blogging to turn Ideas into $$$$s
Blogging helps you turn your ideas into $$$$s.
Blogging is a promotional tools that allows you to tell the story about your idea and still ask for the order. It is usually a subtle form of advertising but more importantly what it offers your reader is the opportunity to connect with you and see you as a person interested in helping them solve their problem.
In a blog, you can tell stories of how your product or service works. You can show video, do podcasts or just provide information that helps build a relationship. But a powerful tool for blogging is learning to Guest Blog. 
Over the last few months, I have been learning the importance of Guest Blogging from Jon Morrow.
Guest blogging can take several forms:
- You can be invited to guest blog. I have been privileged to guest blog with wonderful people like Lynn Brown of Learn It 2 Earn It plus several other Facebook friends.
- This usually means that your friend believes your content will be benefit their readers.
- You can volunteer to write blogs for your friends if your content fits their content and then they invite you to contribute.
- You can join sites that allow you to share unique blogs.
- Ask to guest post. There are dozens of posts on the market that depend on guest posters to post on their blog. Jon Morrow is one of the most successful in teaching how to do this. You can find out more by clicking the link at the side.
- And Jon’s Headline Hacks is a tool I use almost every day when I write blogs, landing pages, sales pages, articles or chapters for a book or a presentation. They are FABULOUS and FREE.
- And Jon’s Headline Hacks is a tool I use almost every day when I write blogs, landing pages, sales pages, articles or chapters for a book or a presentation. They are FABULOUS and FREE.
- Submit posts just as you would articles. While this is strictly not guest blogging, if someone searches Squidoo or Mashable and finds your blog then it has the same effect as a guest post just less directed and focused. You can submit your post to groups and if your headline is good enough or your friends are helping you, they will share your post, comment on your post or just generally help build your credibility. In 2009, I joined a group on Facebook that helped me take the blogs on Get out of Stuck Excel from an Alexa ranking of 5 million to under 1 million. Unfortunately since then, it has gone back up to over 1 million. (But working on that).
Why Guest Blog?
Thousands of blogs are posted EVERY HOUR of the day. Take a look at some of the infographics on Pinterest to see some of the infographics and numbers, especially the content Marketing Explosion Infographic.
This blog’s readership grows every day but blogs like Firepole Marketing, Copyblogger, Problogger or Stepcase Lifehack to mention just a small number grow even more because a blog with thousands of followers has a bigger pool to pull followers from.
“Some Simple Math”
1% of 100 blog readers = 1 new follower
1% of 1000 blog readers = 10 new followers
1% of 10,000 blog readers = 100 followers for your blog.
Learn about Guest Blogging.
Blog on your own website.
Blog on organisational and association websites (but make sure you follow their rules).
TELL the WORLD about how your product or service Helps
Blogging is replacing many different off-line communication tools. Blogging allows you to tell your story and help people LOVE YOU or your product!
Blogging is one of the least expensive ways of testing an idea, promoting your idea and building the fan base to have people FOLLOW and BUY your products or services.
Will you blog today? In the comment box, promote your blog and I promise to comment on your blog link.
Enjoy today
Roberta Budvietas
Researching Expectations for 2013
On going research is essential for any business to succeed. Today would you please answer 8 simple questions that will allow me to develop materials and blogs to help you more effectively. The survey is here http://www.surveymonkey.com/s/62YM3QN.
Your expectations in life and business often dictate how you respond to your environment and the events that happen. In life this can affect things like:
- Relationships
- Career
- Children
- Where you live
- How you live
In business your expectations can affect:
- your cashflow
- how you deal with clients
- your sustainability
- how you run your “business”
If you expect your clients will have problems with your price or service, they often do.
If you think of your business as a way to keep you busy then it does.
If you expect to grow each year and find new opportunities you will but if you buy into the dire economic woes that sell media, then you can struggle and feel challenged.
So what are your expectations. Please take a moment to fill in the survey and remember that if you want help to grow your business this year, a mentor can make the difference between same old same, old and expecting more.
Take you ideas to $$$$s in 2013 and have fun, earn funds and be fit.
Roberta
Community Is Key
Why does community matter to businesses success?
There are several reasons but the biggest one relates to trust. We trust experts. We trust friends. We trust those who are in our circles of influence. And our circles are communities.
Have you observed that communities who experience a common event – an earthquake, a riot, a parade or a festival, react in a similar way for a time. The event brings people together in either joy or misery. While most events are only for a short time, a community attitude grows over time.
There are many studies that look at how a community attitude affects a workplace and success and how the way we perceive community affects our business
The other day I was working with a unique business whose owners were very tired. Their business was flagging and systems and processes that they once had in place were no longer being used. One of the two owners was concerned that they would miss out on opportunities if they made a statement about who they were. Now in the same community, another business owner was thriving because their attitude was to lead the pack and create something different.
How to use Community for your business
Every marketing book says find a need but if you only look at the individual you miss the real need – the community need. NLP teaches about our need for connection and separation but my perceptions says that separation is only comfortable if first you are connected. When you belong to a community, you can then afford to be different.
To succeed in business find the community need and then you can find the personal need.
For example, in education, the community needs certain skills – doctors, lawyers, social workers, political scientists, engineers, scientists, poets, IT specialists, refuse collectors etc. But on an individual level, the schools appeal to the nature of a person to study a certain set of subjects.
In health care, the community needs healthy people – accident free, disease free and mentally alert and yet everything the conventional and alternate medical fields deal with is problems, dis-ease, disaster, cancers and other growths that consume communities of people. Allergies, autism, depression, stress are identified every day by professionals and patients and the need that each “medical professional” attempts to meet is to cure or circumvent the “problem”.
The experts talk about building lists and affiliates to help you spread the word through their community. But the other day a colleague told me that engaged community was the secret to his success. And engaged communities mean people interacting with each other and the practitioner or business owner.
It means that collaboration and co-operation are becoming more essential for business survival.
We all know the saying - birds of a feather flock together but have you thought about who you have in your community?
And what are the community needs where your business is operating?
Are you trying to meet individual needs or the community needs?
Are you hanging out in a community of your peers or the community of your prospects?
Sometimes your peers will become clients but often your peers will see you as competition first and then only later as the source of assistance.
One last word on Community (for today)
Take a look at the community of the churches, the Network marketing companies, the cults and the country clubs. Can you see what they have in common?
Let me know in the comments about the communities you belong to and please share this blog with your community and see what they think.
Thanks for communing
Roberta Budvietas
Lighthouses, Business and Earning Money
How does a lighthouse relate to business and what does money have to do with either?
The lighthouse is a business and to continue to keep the shipping lanes safe, someone needs to pay – pay for maintenance, the lighthouse keeper and the power bill.
This morning Dennis Roberts shared Philosophy ( philo- “loving” + sophia “knowledge” )‘s photo on Facebook.
Roberta Budvietas
Maven Connect
CommentLUV
Guest Blogging with Jon Morrow
