The tools that were available and affordable to create websites basically limited what the business owner could do. So they asked their graphic and creative people to work on a marketing piece that they could put on line with their contact details and maybe some additional information.
But the on line world has changed.
Lets look at the challenges of creating a web site that is a brochure:
The first challenge is to keep it current, relevant and accurate
Next is that brochures tend to either leave out information or are too wordy. Part of what makes a good brochure is placement of pictures and white space. And while web pages need white space, it is not always easy to be creative with a web page the way one can be on paper, especially if you are using tools like WordPress or Joomla. They are not easy to add flairs and creativity. It is possible but challenging. You will need both a graphic person and a coder more than likely to get the special effect of brochures.
And finally, if you website is a brochure, how will you reach different target clients. A brochure is often tailored to specific target markets. A good web site will allow visitors to drop in from different markets to different pages and pick up the relevant information for them to make decisions with.
Your web site is more than a brochure and you need to keep that in mind when you think about your web site.
To start getting it right for your business, think of 5 things you think are most effective about your biggest competitors website.
How could you implement those elements in your web site? What content will you use? What graphics and what other ways will you make your website more user friendly.
Simplifier, Presenter, Mentor