Thinking about a Digital Strategy

Posted by Roberta Budvietas on Sep 2, 2011 in Behavior, Business, Communication, Digital strategy, Information, Marketing, Mindset, Optimisation, Optimization, Planning, Promotion, Purpose, Research, Systems | 2 comments

Strategy is plan of action to achieve a major goal.

Marketing strategy is your plan to reach a market.

A digital strategy is a part of your marketing strategy and provides the plan you will use to reach a market on-line.

Are you intending to have a presence on-line for your business? Then you need to think of what you intend to achieve.

Why would anyone be interested in your business?

Will you spend the time and energy necessary to have ANY impact at all?

It takes TIME.

It takes commitment.

It takes routine to have an impact on line.

You actually have a better chance of having a presence in your local community where you can body-up to people than you do in the digital world. It is easier for people who can see you to understand you than for people on-line to understand who you are.

Why? Because we have learned that on-line we need to be cautious. What we see is not always true. Who people represent themselves to be may not always be who they are and the stories about scammers abound.

But they do in the real world too. So what is the difference?

We believe that when we can eyeball people we have a better chance of knowing them. We trust our gut. But electronically, we do not yet have a gut feel. We do have the ability to search and check things out but how many of us search? How many check out people and schemes online; especially when the promo says BUY NOW or miss out on the price?

So build your digital strategy based on there areas:

Who you are and what your purpose for being on-line is
How you will play the on-line game. If you will are uncertain or uncommitted, then stay off-line
Stay aware of trends, patterns and other areas that will affect your business. RESEARCH the digital world. It has already put many business out of business so part of your strategy has got to be about staying aware.

Once you have thought about your commitment to the digital world, you can review and strengthen your marketing plan, your research and awareness plan and your buyer experience map.

Being on-line is almost essential in today’s business world but if you fail to plan how you and your business will interact, you will fail to have any impact.

Roberta

Simplifier, Presenter, Mentor