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Any printers who read this blog – no apology offered here.
New businesses need to plan to spend their money carefully.
And massive brochures and letterhead when you open your door MAY use up capital that will be needed when the business owner has a better idea of what they should be presenting.
A new business needs a GOOD color LASER printer and QUALITY paper. They are essential business tools.
When will you get printed letterhead and brochures? In today’s world, I believe printed materials (aside from your business card) are needed in the following circumstances
- A snail mail (posted) material run larger than 500 people
- A trade show needs quality printed brochures and materials
- Your are a speaker or presenter to a crowd larger than 100 people
And if you get brochures and letterhead printed, you need an electronic copy. All quotes, invoices, letters, messages sent electronically should be on a template IDENTICAL to any printed form you use, right down to the colors.
Your brochures are items that you will modify regularly.
When most new business owners produce their first brochure, they find within the first month at least 3 changes they would like to make to the brochure. And your brochure is easy to change if you produce an on-line downloadable PDF for you and your clients.
Printing of letterheads and brochures has changed. You need them but you may not need them in the same way as a business did 5 or 10 years ago with today’s tools. And managing printing is environmentally GOOD.
As a start-up or young business, think carefully before you print letterhead and brochures.
Simplifier, Presenter, Mentor