Strategy is plan of action to achieve a major goal.
Marketing strategy is your plan to reach a market.
A digital strategy is a part of your marketing strategy and provides the plan you will use to reach a market on-line.
Are you intending to have a presence on-line for your business? Then you need to think of what you intend to achieve.
Why would anyone be interested in your business?
Will you spend the time and energy necessary to have ANY impact at all?
It takes TIME.
It takes commitment.
It takes routine to have an impact on line.
You actually have a better chance of having a presence in your local community where you can body-up to people than you do in the digital world. It is easier for people who can see you to understand you than for people on-line to understand who you are.
Why? Because we have learned that on-line we need to be cautious. What we see is not always true. Who people represent themselves to be may not always be who they are and the stories about scammers abound.
But they do in the real world too. So what is the difference?
We believe that when we can eyeball people we have a better chance of knowing them. We trust our gut. But electronically, we do not yet have a gut feel. We do have the ability to search and check things out but how many of us search? How many check out people and schemes online; especially when the promo says BUY NOW or miss out on the price?
So build your digital strategy based on there areas:
- Who you are and what your purpose for being on-line is
- How you will play the on-line game. If you will are uncertain or uncommitted, then stay off-line
- Stay aware of trends, patterns and other areas that will affect your business. RESEARCH the digital world. It has already put many business out of business so part of your strategy has got to be about staying aware.
Simplifier, Presenter, Mentor
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Guest Blogging with Jon Morrow
Twitter: Adjuvancy
September 2, 2011
I think what Roberta is really trying to say is that it is much harder when you are dealing with folks miles away to discern whether their reputation is deserved or invented.
The best analogy I can think of is whether you are dealing with Bernie Madoff or Dudley Doright.
It’s not just a quick Google search, but digging down. Bing, LinkedIn, Who’s Who (the real one- Marquis, not the million fake knock-offs that let you in if you buy a book).
Roy A. Ackerman, PhD, EA recently posted..From autistic therapy to Toys “R” Us…
Even locally though some people are hard to discern but having a strategy for being on-line is important. Deciding what we do on-line should not be ad-hoc which I know it is for many businesses