Headlines the other day said
The article goes on to state that his wandering in late to meetings with financiers in his hoodie is immature and shows that he is ill equipped to run a major company. But hold on, he is already running a major company so does this hold?
On the other hand we have all see the sleek, slick overdressed con artists who we think can do anything when in actual fact they can barely shop to buy those fancy clothes.
The point: Your attire ties into your image and your image ties into how your buyers will perceive you.
This morning a client was talking about her wonderful new high end handbags and how when she goes to present her bags, she goes dressed in a high end suit, talks the language of her clients and acts in a manner consistent with her product and her client’s expectations. (I will give Andreana’s Wardrobe a push later in another blog).
The point is that for many business owners who work at home, there is a necessity to get dressed up appropriate to your client expectations and the image and branding of your product or service, especially when going out to meet them.
But what happens to your head when you slouch around your home office wearing what is comfortable? Are we giving the wrong message to our own head. How can you portray a high end service or product and look like a slob? How are you feeling?
And then there is the question – Do clothes maketh the man or woman? The answer is SADLY YES!
If you want to be seen as successful, you have to look successful. If you think that there is no value to your clients in how you look, then try and do business looking “yourself” and acting yourself. Unless you have a very unique, high demand product, you will struggle to get past the gatekeepers who judge you on your appearance.
Suits work in certain sectors but high end jeans and blouses or polo shirts with a smart jacket can be both expensive and appropriate to your image and your clients perception of you.
Take a look at the photos below and tell me who you would invest $100,000.00 with?
Passionate, Purposeful Presenter